Creating The Perfect Marketing Funnel

Every SEM specialist has undoubtedly used the term “customer funnel” before (and if you haven’t, maybe it’s time to hang up your hat). Annoyingly though, very few marketing blogs, at least from the ones I’ve seen, ever discuss real strategies and tactics that you can use to move your website visitors from one stage of … Read more

Are SKAGs Still A Relevant PPC Strategy?

SKAGs–otherwise known as ‘single keyword ad groups’ have been a popular PPC strategy for awhile now, but is it still a relevant PPC strategy in 2020? The answer to this is yes, but in limited cases. Simply, you don’t need to break out every single search query into its’ own SKAG; that is insane, and … Read more

Should You Still Use Broad Match Keywords?

A question I often hear asked is whether using broad match keywords is still a relevant PPC strategy. I’m not talking about ‘Broad Match Modified’ (the ones with the +symbols) which certainly have use today, but rather, the original broad match keyword targeting that existed since the very beginning. The answer to this is complicated, … Read more