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Are you tired of hearing the same old spiel from your Google Account Manager?
I get it. Being told to increase your bids every week gets tiring—especially when they aren’t taking into account your performance targets. To them, your account is treated like a personal piggy bank. They don’t care if you are spending inefficiently, they only want you to spend more.
I take a different approach. I want you to spend smart. That means eliminating any inefficient spend, and reallocating it into areas that will drive incremental growth. Wasted spend doesn’t have to be the accepted norm.
David Ogilvy once said “big ideas are usually simple ideas” and I find this true, especially with PPC. Imagine one simple idea that has the potential to double, or even triple your sales in a week. I’ve seen it happen; and it’s almost always from the Google Display Network. This is where the real opportunity to scale is, but 99% of agencies seem ignorant to it (cheaper CPCs for those of us ‘in the know’).
So what are you waiting for? Even the most skilled PPC managers can benefit from a second set of eyes. The consult is 100% free with no commitments. Just fill out the form below, and you will get an email with my Calendly link where you can book a time at your convenience.
The lowest-hanging fruit is often the juiciest. Let’s find some.
Founder of ROAS PPC
Don’t call me an agency. I mean it—don’t you dare.
Agencies work slow, I work quick.
Agencies take a week, I take a day.
Agencies produce meetings, I produce results.
Throughout my career, I’ve worked with some of “the best” agencies in the United States–think top 1%. To say I’ve been unimpressed would be an understatement. On the flip-side, they’re very good at holding meetings, I’ll give them that. Every little decision required me to “hop on a call”. Oh, and don’t even get me started on the corporate buzzwords they loved to pull out at every opportunity.
“Let’s table that for now guys. We can circle back next week”. I still shudder thinking about it.
Agencies also tend to be incredibly rigid in adhering to their internal processes; even if it comes at a great expense to the client. For example, on more than one occasion I have seen great campaigns that were completely destroyed, only because it didn’t match the structure they were used to. And you know what? Surprise, surprise—not only did the new campaigns not perform nearly as well, but nobody even checked to confirm that! So everyone was scratching their heads trying to explain why conversions were down 20% and we’re sitting on a meeting and I ask “hey guys, how is that new campaign structure performing against the old one?” Well, wouldn’t you know it, their eyes bulged out like saucers as they told me they would “circle back” with an answer. There are some agencies that will even start splitting up single accounts into multiple ones without any good reason… that’s when you know you’re in real trouble.
Here’s what you get from me that you will never get from an agency:
Expertise – Let me tell you something. One my favorite things about my job is when a client e-mails me, first-thing in the morning, absolutely giddy with excitement, because they just checked their sales dashboard from the previous day. They had tried everything; self-management, freelancers, and of course, “top” agencies, but had never gotten any traction beyond branded keywords.
Well, here’s the hard truth—with an agency, the people actually working on your account will be a constant rotation of rookies, generally 1 – 2 years experience max. The highly proficient ones either move on up, or switch careers. Sure, you might get a senior level person who looks at your account for an hour a month, but only at a very high-level view; they don’t get into the nitty-gritty. This is how almost every agency operates. They lure you in with the initial meetings, which by the way, consist of their most senior staff, and start promising you the moon. Unfortunately, the reality is that these people will not actually be working on your account.
With ROAS PPC, you’re getting me. My name is Marty Taylor (nice to e-meet you), and I have been working in the digital marketing world for over 10 years now. I’ve done everything you can think of—meta, Baidu, Yahoo Japan, Linkedin, demand-side platforms, and of course, Google Ads. One of my greatest skill-sets has been proven to be the Google Display Network, where I’ve delivered great success for my clients by using a simple formula of proper targeting combined with killer ad copy.
FSO skills (figure stuff out) – You won’t be bombarded with meeting requests from me unless I have something important to discuss. Believe me, working in-house for large agencies that hold 10 meetings just to wrap their head around your business, I can figure out most things quickly on my own, simply by looking into the account history. I will always have a few questions, but you can rest assured that I will have a solid understanding of how your business operates without delay.
Long-term commitment – Typical agencies have such high-turnover rate that you are constantly getting new people working on your account. Very rarely do you get someone with 10+ years experience like you are getting with me.
Incremental growth – Most agencies love to talk about brand campaigns. That’s because it takes zero talent to get a great return on ad spend.
“Congratulations, agency! You made a sale by poaching someone who was going to go to the website and buy anyways! Take a bow!”
As for myself, I will never talk about brand when discussing opportunities with new clients. Brand campaigns are like playing a video game on easy mode. Real champions find incremental growth using non-brand search or even better, google display, where you can really scale things up at a low CPA if you nail the targeting and ads.
Likable dude – while not directly related to PPC, I’ve always seemed to be generally liked by my clients. I’ve been told more than once that I seem like the kind of guy that it would be fun to have a beer with (my drink is Tuborg Gold, by the way). In my spare time I like to play ping pong in my backyard with my fiance, Kate (she beat me 11-3 yesterday, yikes). We also go camping together a lot during the summer where we fish and do some stand up paddle boarding. Aside from that, my other hobbies include playing my electric guitar and giving my Siberian Husky (Loki) big belly rubs.
So what are you waiting for? Let’s start your free consult and kick things in gear! And hey, if we find some big wins, maybe we’ll virtually crack a beer together and celebrate your success!