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Are you tired of hearing the same old spiel from your Google Account Manager?
I get it. Being told to increase your bids every week gets tiring—especially when they aren’t taking into account your performance targets. To them, your account is treated like a personal piggy bank. They don’t care if you are spending inefficiently, they only want you to spend more.
I take a different approach. I want you to spend smart. That means eliminating any inefficient spend, and reallocating it into areas that will drive incremental growth. Wasted spend doesn’t have to be the accepted norm.
Don’t call me an agency.
I mean it —don’t you dare.
Agencies work slow,
I work quick.
Agencies take a week,
I take a day.
Agencies produce meetings,
I produce results.
“ Big ideas
are usually simple ideas”
David Ogilvy once said “big ideas are usually simple ideas” and I find this true, especially with PPC. Imagine one simple idea that has the potential to double, or even triple your sales in a week. I’ve seen it happen; and it’s almost always from the Google Display Network. This is where the real opportunity to scale is, but 99% of agencies seem ignorant to it (cheaper CPCs for those of us ‘in the know’).
So what are you waiting for? Even the most skilled PPC managers can benefit from a second set of eyes. The consult is 100% free with no commitments. Just fill out the form below, and you will get an email with my Calendly link where you can book a time at your convenience.
I’ve worked with some of “the best” agencies
Throughout my career, I’ve worked with some of “the best” agencies in the United States–think top 1%. To say I’ve been unimpressed would be an understatement. On the flip-side, they’re very good at holding meetings, I’ll give them that. Every little decision required me to “hop on a call”. Oh, and don’t even get me started on the corporate buzzwords they loved to pull out at every opportunity.
Agencies also tend to be incredibly rigid in adhering to their internal processes; even if it comes at a great expense to the client. For example, on more than one occasion I have seen great campaigns that were completely destroyed, only because it didn’t match the structure they were used to.
Agencies also tend to be incredibly rigid in adhering to their internal processes; even if it comes at a great expense to the client. For example, on more than one occasion I have seen great campaigns that were completely destroyed, only because it didn’t match the structure they were used to.
And you know what? Surprise!
Surprise—not only did the new campaigns not perform nearly as well, but nobody even checked to confirm that! So everyone was scratching their heads trying to explain why conversions were down 20% and we’re sitting on a meeting and I ask “hey guys, how is that new campaign structure performing against the old one?” Well, wouldn’t you know it, their eyes bulged out like saucers as they told me they would “circle back” with an answer. There are some agencies that will even start splitting up single accounts into multiple ones without any good reason… that’s when you know you’re in real trouble.
“Let’s table that for now guys. We can circle back next week”. I still shudder thinking about it.
Here’s what you get from me that you will never get from an agency:
Expertise
Let me tell you something. One my favorite things about my job is when a client e-mails me, first-thing in the morning, absolutely giddy with excitement, because they just checked their sales dashboard from the previous day.
FSO skills (figure stuff out)
You won’t be bombarded with meeting requests from me unless I have something important to discuss. Believe me, working in-house for large agencies that hold 10 meetings just to wrap their head around your business.
Incremental growth
Most agencies love to talk about brand campaigns. That’s because it takes zero talent to get a great return on ad spend. “Congratulations, agency! You made a sale by poaching someone who was going to go to the website and buy anyways! Take a bow!”
Long-term commitment
Typical agencies have such high-turnover rate that you are constantly getting new people working on your account. Very rarely do you get someone with 10+ years experience like you are getting with me.