Creating The Perfect Marketing Funnel

Every SEM specialist has undoubtedly used the term “customer funnel” before (and if you haven’t, maybe it’s time to hang up your hat). Annoyingly though, very few marketing blogs, at least from the ones I’ve seen, ever discuss real strategies and tactics that you can use to move your website visitors from one stage of … Read more

Should You Still Use Broad Match Keywords?

A question I often hear asked is whether using broad match keywords is still a relevant PPC strategy. I’m not talking about ‘Broad Match Modified’ (the ones with the +symbols) which certainly have use today, but rather, the original broad match keyword targeting that existed since the very beginning. The answer to this is complicated, … Read more