Are SKAGs Still A Relevant PPC Strategy?

SKAGs–otherwise known as ‘single keyword ad groups’ have been a popular PPC strategy for awhile now, but is it still a relevant PPC strategy in 2020? The answer to this is yes, but in limited cases. Simply, you don’t need to break out every single search query into its’ own SKAG; that is insane, and … Read more

Should You Still Use Broad Match Keywords?

A question I often hear asked is whether using broad match keywords is still a relevant PPC strategy. I’m not talking about ‘Broad Match Modified’ (the ones with the +symbols) which certainly have use today, but rather, the original broad match keyword targeting that existed since the very beginning. The answer to this is complicated, … Read more